The KPI (Key Performance Indicator) Report in Fit Pro Tracker is an essential tool for gym owners and managers, enabling them to track critical metrics that drive the gym's success. By providing valuable insights into key performance areas, the KPI Report aids in strategic decision-making, improving operational efficiency, and ultimately enhancing member satisfaction and retention. This article will guide you through accessing and using the KPI Report, understanding its metrics, and exploring its use cases and benefits.
Accessing the KPI Center Configuration
1. Login to Fit Pro Tracker: Use your credentials to log into the Fit Pro Tracker system. You can access the KPI center by going to the Location tab and selecting "KPI Center" from the drop-down menu.
2. Ensure that your Staff Access has the toggle turned on for the KPI Center. (Select Staff from the left side menu):
Click the View button next to the staff member you would like to enable access to.
Click Access.
Scroll to the bottom of the permission page and turn on the toggle for KPI Center.
Click Update User Privilege.
Important: Only the location owner can enable KPI report permissions for staff members via the Staff menu.
Metrics Included in the KPI Report
Leads: Tracks the number of new leads generated each week.
Leads from HQ: Monitors the leads referred by headquarters on a weekly basis.
Trial Sales: Records the number of trial memberships sold each week.
Trials Ending: Indicates the number of trial memberships that end each week.
Total Members: Reflects the total count of members at the end of each week.
Members Frozen: Shows the number of memberships placed on hold or frozen each week.
POS Revenue: Tracks weekly revenue from point-of-sale transactions.
Gross Membership Revenue: Indicates the gross revenue generated from memberships each week. This includes all invoices due within the week and does not account for failed payments. Please refer to the Invoice report in Fit Pro Tracker to see the status of the invoices.
EFT/PMR: Tracks revenue from electronic funds transfers or payment methods related to memberships each week.
Generating the Report
Fit Pro Tracker automatically generates a weekly KPI report in Excel format, making it easy to review and share. This report is emailed to staff members who have been granted permission to access the KPI Center, ensuring relevant personnel are updated without manual intervention.
Use Cases
Performance Tracking: Track weekly performance metrics such as leads, memberships, and revenue. This allows you to identify trends over time, assess areas for improvement, and set realistic growth targets.
Operational Decisions: Use membership and transaction trends to make data-driven decisions about staffing, class scheduling, and resource allocation.
Revenue Management: Analyze gross membership revenue and EFT projections to manage cash flow, budget effectively, and identify growth opportunities.
Member Retention: Monitor patterns in cancellations, frozen memberships, and trials ending to develop targeted retention strategies, such as follow-up emails, re-engagement offers, or check-in calls.
Benefits
Data-Driven Insights: Provides actionable insights into key performance areas, allowing you to make informed choices that align with your gym’s goals.
Time Efficiency: Automates the collection and analysis of essential metrics, saving time on manual tracking and freeing up resources for more strategic tasks.
Enhanced Decision-Making: With an overview of weekly trends, gym owners and managers can make quick adjustments to improve membership engagement, revenue streams, and operational workflows.
Customizable Reporting: Focus on the most relevant metrics for your gym’s needs. Whether tracking new leads, trial conversions, or revenue, the KPI Report enables you to customize insights according to business priorities.
Proactive Staff Engagement: Regular reporting to key staff members keeps everyone aligned and aware of the gym’s progress, enabling the team to work proactively toward shared goals.
Incorporating the KPI Report into your Fit Pro Tracker routine helps you gain a deeper understanding of your business’s performance, anticipate challenges, and capitalize on growth opportunities. With consistent use, this tool can be transformative for both day-to-day operations and long-term strategic planning.
Whether you’re tracking sales, customer engagement, or revenue, the KPI Report provides the insights needed to optimize operations, drive growth, and stay competitive in your industry.